Sunday, February 04, 2007

In the Spirit of the Game ...

... let's have an informal poll, shall we?

Name the funniest Super Bowl ad you saw tonight. Admittedly, I didn't catch them all, but my top two picks were the Coca-Cola chugging senior citizen who suddenly found new zest for life (professing love to the cute grandma; getting a tattoo; driving a motorbike, etc.) and the wedding officiated by the auctioneer. (Think it may have been a Budweiser commercial?) Sadly, I missed the debut of the do-it-yourselfer clip that supposedly cost the amateur filmmaker just $12.59 cents to produce, but was sponsored by some big-bucks corporate outfit footing the bill for it to air during the priciest night of prime-time TV.

Sad, though, that just two of tonight's ads have stayed with me, out of the dozens that played. But the same is true for every Super Bowl year. There just aren't many really great ones to remember. But the good ones? Ah, they go on to live in infamy. Here are my favorites:

5) The Budweiser Clydesdales play football in the snow, while two zebras serve as referees. Even these "stripes" get criticized for making bad calls.

4) A number of stone-faced kids, filmed in black and white, prattle on about how their dreams are to grow up to be underpaid, overstressed, brown-nosers that can never get ahead. Oh, the irony!

3) Big-name athletes and coaches like Charles Barkley, Barry Sanders, Tara Lipinski, and Mike Ditka play bingo, share dorm rooms, etc. at a "retirement" home where they've all been put out to pasture. Retiring rich never looked so painful.

2) Rough-hewn cowboys representing some unheard-of dot-com company have to herd a bunch of unruly kitty-cats. This ad truly was "the cat's meow."

1) NFL player Terry Tate works as Reebok's "Office Linebacker" cutting down on the secret games of computer Solitaire, the personal phone calls on company time, the waste of paper at the copier, breaks that run overtime etc. etc. One word: Hysterical.

But do tell, ReD Zone readers, what were your favorites?

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